We want to pass on our savings to our customers, so we've lowered the price of this item. However, since our price is now below the manufacturer's suggested retail price, we are restricted by the manufacturer from showing the price right away.
"Finding what I was looking for was very easy as was checking out. Price was about the same as elsewhere. Best of all they had what I wanted when local stores would have had to order it and their price was an unknown. Thanks."